We deliver our plants only to wholesalers – plant nurseries and trade partners in the Netherlands and abroad. We do not supply private individuals.
Our container nursery covers a total area of over 19 ha, from which 3 ha are greenhouses and tunnels. The main production is in the open space. Every year we have over 5 million plants in cultivation, in more or less 3000 varieties.
In the high season, we hire 50-60 people.
Over the years, we have gained extensive knowledge and experience in the field of plant propagation in “in vitro” cultures. Although conventional breeding is getting in importance and is becoming more and more effective, tissue cultures are still the best solution for plants such as azaleas – Rhododendron, lilac (Syringa), viburnum (Viburnum), birch (Betula), magnolias (Magnolia), dogwood (Cornus) and blueberries (Vaccinium).
In recent years, we have minimized the use of chemical plant protection products (so-called pesticides). Whenever possible, we use ecological and natural enemies to combat pests. Our goal is to completely eliminate all products that are harmful to the environment.
In 2015, the nursery celebrated its 50th anniversary. Initially, it was located on a plot of just 1 ha (today 19 ha), at Rijksweg 30a in Ederveen, where our office is still localized.
In the early 1970s, Gerrit Hoogenraad, the founder of the nursery, came to the conclusion that there would be a future shift from filed grow cultivation to container production. He was one of the first producers in the Netherlands who bought a potting machine.
Gerrit is still involved in the activities of the nursery, although he has already transferred responsibility for the management of the company to his son Sebastiaan and daughter-in-law Hannie.